Start Here
New here? Start with these 5 pieces.
I’ve published 60+ operator notes on mobile growth, paid media, and marketing systems. If you’re new, these five will give you the core mental models — read them in order.
Issue #42
The Constraint-Driven Growth Framework
A diagnostic system for identifying what's actually holding back your growth — before you throw money at the wrong problem.
Why start here: This is the foundation. Every other framework builds on knowing your real constraint.
Issue #43
The Creative Leverage Ratio
Why the teams with the most creative concepts (not the most spend) win — and the 60/30/10 formula for allocating creative resources.
Why start here: Creative is the new targeting. This framework changes how you think about creative ops.
Issue #44
The Retention Payback Matrix
Why LTV:CAC ratios lie, and the retention-based payback math that actually predicts profitability.
Why start here: Most teams overspend because they use the wrong metric. This fixes that.
Issue #47
The Attribution Payback Matrix
How to measure whether your attribution system is actually worth what you're paying for it.
Why start here: Attribution is a cost center that pretends to be free. This framework exposes the real ROI.
Issue #52
The Mobile Creative Scaling System
The complete system for scaling creative output without scaling creative spend — volume, diversity, and bets.
Why start here: This ties everything together into a deployable creative scaling system.
One operator framework per week.
Mobile growth, paid media, AI workflows, and the systems behind better marketing decisions. No pitches — just useful field notes and frameworks.
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