I build frameworks that help mobile marketers make better decisions

I’m Daniel Avshalom. I’ve spent 15+ years in digital marketing, with a decade focused on mobile app growth. I’m currently VP Media at Zoomd Technologies (TSXV:ZOMD), where I lead the global media department — managing strategy, operations, and performance across a diversified UA stack spanning programmatic, SDK networks, native, offerwalls, affiliate networks, and all major platforms.

Most user acquisition teams rely too heavily on the major platforms. When growth stalls, they need a smarter approach. I help them diversify without losing control of performance.

Every Saturday, I publish Diversified UA — a newsletter where I break down one original framework for 2,000+ mobile growth professionals. Over 52 issues, I’ve built a library of mental models for thinking more clearly about where to spend, what to measure, and how to scale.